Welcome to the Xello brand center
Logo selection
Xello's logo is available as a wordmark or symbol.
The wordmark, with Xello's name spelled out, is preferred for most logo applications.
The symbol can used when the wordmark would be illegible at small sizes, or for a more playful feel on branded merchandise.
The reverse version of our logo can be used on a solid flood of a plain Xello color.
GREY 900 | Hex #484848
PURPLE 700 | Hex #905DA7
BLUE 700 | Hex #027BAF
BLUE 500 | Hex #26AFDF
EMERALD 700 | Hex #3B8460
GREY 900 | Hex #484848
How to use
We have a series of rules of how to apply our logo to ensure consistency.
Logo clear space
To allow our logotype to stand out, do not place any objects such as graphics or text in the clear space shown.
Logo minimum size
The minimum logo size for digital applications is 48px wide. In print, the minimum size is 0.6in wide.
Symbol clear space
To allow our logotype to stand out, do not place any objects such as graphics or text in the clear space shown.
Symbol minimum size
The minimum logo size for digital applications is 16px wide. In print, the minimum size is 0.25in wide.
Improper use
To maintain consistency the Xello wordmark and symbol should never be altered.
Don't squash or stretch
Don't recolor
Don't place on low contrast backgrounds
Don't add outlines, shadows or glows
Don't modify or alter
Don't rearrange or misalign
Don't use old or retired versions
Don't crop or place inside shapes
Don't rearrange or stack elements outside approved configurations
Xello brand FAQs
Why does Xello need rules about how to use Xello brand resources?
+
These rules are intended to promote consistent use of the Xello brand. This prevents confusion and makes it easier for people to instantly recognize references to Xello. These Guidelines also help protect our trademarks.
Can I use Xello my products or merchandise?
+
Xello does not permit or license any of its assets for use on merchandise or other products, such as clothing, hats or mugs. In certain circumstances you can use the “f” logo on product packaging, but you must follow the guidelines of use here.
Do I need to ask permission for each use of Xello brand resources?
+
If you’re a Xello partner or working on a Xello sponsorship, please speak to your Xello contact. They will provide brand guidance and permission as required.
What should I do if I can't find the guidance I'm looking for?
+
- Connect with our brand team at marketing@xello.world. We look forward to helping out.