{"id":19239,"date":"2022-07-13T09:00:15","date_gmt":"2022-07-13T09:00:15","guid":{"rendered":"https:\/\/dev.xello.world\/blog\/campus-ambassador-program\/"},"modified":"2025-05-15T01:31:24","modified_gmt":"2025-05-15T06:31:24","slug":"campus-ambassador-program","status":"publish","type":"post","link":"https:\/\/dev.xello.world\/en-ca\/resources\/blog-posts\/campus-ambassador-program\/","title":{"rendered":"Why Colleges Should Invest in a Campus Ambassador Program"},"content":{"rendered":"

Find out what a campus ambassador program can do for your college!<\/em><\/h2>\n

What do Michael Jordan, Jennifer Aniston, and Ryan Reynolds have in common? (Besides being celebrity millionaires, of course.)<\/p>\n

They\u2019re some of the most popular brand ambassadors in the marketing game. Michael Jordan has partnered with Nike since 1984. Jennifer Aniston has shilled everything from bottled water to skin and hair care products to protein bars. And Ryan Reynolds is so good at creating buzz for his gin and mobile phone companies that he founded his own wildly successful marketing agency.<\/p>\n

If multi-billion dollar companies put their marketing confidence in brand ambassadors, think of what a campus ambassador program could do for your college.<\/p>\n

Don\u2019t have a Nike-sized budget for a celebrity endorsement? That\u2019s okay. A college campus ambassador program can harness the power of real-life college students \u2013 who have arguably lower rates than celebrities \u2013 and can generate excitement about attending your institution. And that\u2019s just the beginning of your program.<\/p>\n

In this article, we\u2019ll explore what a campus ambassador program could include \u2013 and why you should consider creating one for your college.<\/p>\n

What is a campus ambassador program?<\/h3>\n

You want to attract high-quality high school students to enroll in your college, but it can be difficult to connect with students, particularly if they live out of state. Enter the power of the student ambassador program.<\/p>\n

This kind of initiative is designed to connect existing college students with prospective pupils to not only extol the virtues of your institution and your campus, but to help personalize the experience and set them up for success before they even begin.<\/p>\n

What could a campus ambassador program include?<\/h3>\n

Just like a celebrity brand partnership, a campus ambassador program is centred around the power of influence from existing students. An LTK study<\/a> found that 92% of Gen Z adults credit social media influencer recommendations as the most important driver of purchase decisions online, above brands, retailers, celebrities, and store associates.<\/p>\n

When you put that in the context of college decision making, it\u2019s critical for institutions to have their own social media ambassadors who can serve as trusted and compelling influencers. Under the oversight of the admissions department, these student ambassadors should be willing and able to:<\/p>\n